XML feed template

XML feed template or Google Merchant

 

Answers on most asked questions are under the XML feed template.

 

XML feed template

XML feed must have included all parameters that we have in our template. Explanatory notes are right under the text of each attribute.

<?xml version="1.0" encoding="utf-8"?>

<SHOP>

Main parameter.

<SHOPITEM>

Parameter SHOPITEM contains concrete information about the product. Each variant (f.e.: different color of one product) must have a new SHOPITEM, it means that how many of different products you have, so many times it must be in <SHOPITEM>.

<ITEM_ID>1</ITEM_ID>

Product ITEM_ID is unique and unchangeable numbering of products in your store. It's up to you what combination of numbers and letters you use.

<ITEMGROUP_ID>MT12</ITEMGROUP_ID>

If the variants of the same product differ in color, pattern, size, etc., ITEMGROUP-ID must be same, but ITEM_ID code must be unique.

<PRODUCTNAME>PC table MagTable</PRODUCTNAME>

The exact name of the product without advertising (f.e.: delivery for free, + gift,...) and without the name of the COMPANY. Only the name of product.

<PRODUCTNO>XYZ4567</PRODUCTNO>

Optional parameter - Manufacturer Part Number (product identifier).

<DESCRIPTION>It is designed for anyone and in any decor. On the table MagTable find room for any laptop or PC. It has created and holes for charging cables - serve as a stand for placing your phone. Practical incorporated pad computer mouse is placed flush with the table surface and allows moving the mouse movement over the mat.

Attention to detail and materials

Natural massive board - Biodoska again shows the trend in design. It consists of three layers glued to each other massive blades. Biodosky outer layers are parallel, the middle layer being rotated by 90 DEG, thereby preventing deflection.

Biodosku to produce themselves, thus its quality further increases.

Selecting the type of material and organic surface paint combined with high functionality and practical, organized space gives the product an exceptional aesthetic terms of the areas, unique design and ease of maintenance.

material:

Board: birch

Legs: metal

Dimensions:

Height: 73.5 cm

Width: 123 cm

Depth: 60cm

Thickness: 2 cm

</DESCRIPTION>

 

Product description. All relevant information about the product, which should include a description of the product and its specification without advertisment, sale or free shipping.

 

<URL>https://www.designforumshop.com/en/products/living-and-design/furniture/pc-tables/pc-stol-magtable/</URL>

 

Product URL address from your website, where is possible to buy the product. Before you add a URL to an XML feed, please, make sure that it is correct and functional.

 

<IMGURL>https://www.designforumshop.com/images/thumbnails/1200/1200/detailed/2/design_table_matable_7.jpg>

URL addres of the main product image. 

More details:
- Images must be in saved in jpeg. format
- If you do not have product image, do not include it into XML feed. 
- The image must contain the real product.
- When you change product image in your website, do not forget to change it in your XML feed. 
- Images can not contain watermarks, logos and advertising content.
- Image dimension must be at least 500 x 500 pixels and max 2 000 x 2 000 pixels (not square format only). 
- Do not add more than 15 alternative images into XML feed. Then products load to long and due to this can customers leave website.

<IMGURL_ALTERNATIVE>https://designforumshop.com/images/detailed/61/design_table_matable_4.jpg</IMGURL_ALTERNATIVE>

URL addresses of other product images. This tag can be used several times, it depends on, how many images product have.

<IMGURL_ALTERNATIVE>https://designforumshop.com/images/detailed/61/design_table_matable_1.jpg</IMGURL_ALTERNATIVE>

<IMGURL_ALTERNATIVE>other image (as many as you have)</IMGURL_ALTERNATIVE>

<PRICE_VAT>75</PRICE_VAT>

Total product price with VAT after reduction.

<PRICE_OLD>220</PRICE_OLD>

Price with VAT before reduction (must be higher than <PRICE_VAT> )

<MANUFACTURER>MAGLIVE</MANUFACTURER>

Name of the manufacturer. May serve as products filter.

<CATEGORYTEXT>LIVING & DESIGN | Furniture | PC tables</CATEGORYTEXT>

Product category - please, specify the most detailed subcategory of product. The more detailed categorization you send us, the better chance that the customer will find your products. 

Example of correct category:
WOMEN | CLOTHING | UNDERWEAR 
MEN | CLOTHING | SHIRTS
KIDS | TOYS
JEWELRY | WOMEN

Example of incorrect category:
JEWELRY | Rings 
(JEWELRY are divided for MEN or WOMEN, the right division is missing, therefore we can not properly add products into categories. Then for visitors is hard to find your product in correct category.)

MEN | SHIRTS
(Subcategory is missing !!! We do not know, if it belongs into clothing, accessories, shoes,...)

<PARAM>

In this element mention 3 parameters: color, material, style. It is not a required parameter, but these parameters will improve the search of products according to filters. 

For each parameter mention separately all elements including one parameter: <PARAM>, <PARAM_NAME> and <VAL>.

<PARAM_NAME>Color</PARAM_NAME>

<VAL>Birch</VAL>

Entered color must be the same as color variant, which is displayed on the image. Each product must contain only one color, for other color variant use new element <SHOPITEM> with competent image.

</PARAM>

<PARAM>

<PARAM_NAME>Material</PARAM_NAME>

<VAL>Wood</VAL>

</PARAM>

<PARAM>

<PARAM_NAME>Style</PARAM_NAME>

<VAL>Modern</VAL>

</PARAM>

<DELIVERY_DATE>5</DELIVERY_DATE>

Product delivery time - indicate number of days (number!) from receiving of the order till dispatch. When you have goods in stock, product delivery time is indicated as 0. 

<DELIVERY>

Optional parameter, which indicate information about the price and the way of delivery. You can use more times, if you have more ways of delivery.

<DELIVERY_ID>Geis</DELIVERY_ID>

<DELIVERY_PRICE>3,50</DELIVERY_PRICE>

Product delivery price.

<DELIVERY_PRICE_COD>5</DELIVERY_PRICE_COD>

Cash on delivery price - optional parameter.

</DELIVERY>

<DELIVERY>

<DELIVERY_ID>UPS</DELIVERY_ID>

<DELIVERY_PRICE>3</DELIVERY_PRICE>

<DELIVERY_PRICE_COD>5,50</DELIVERY_PRICE_COD>

</DELIVERY>

</SHOPITEM>

...

</SHOPITEM>

</SHOP>

 

MOST ASKED

What is the right optimalization of XML feed?

The more detailed XML feed you send , the more easier is to pair it with our categories. With more detailed XML feed you will achive more visitors.

XML feed can not include products, which are not sold by you, which are not sold yet and sold out products.

 

How often should I update the XML feed?

We recommend to do update 1x per day.

 

What to notice?

Correct inclusion of product into competent category is very important.

Each product must include delivery time.

Each variant of the product (f.e.: color, material,...) must be included in XML feed separately.

Images can not contain logo, text or watermark.

 

How to add correct prices into XML feed?

As a decimal point, you can use a dot or a comma. Inscribe prices without spaces and separators of thousands. Do not write currency after the price.

Example of correct price :
1854
1854.50
1854,50

Example of incorrect price :
1 854
1 854.50
1 854,50
1 854,50 
1 854.50 Kč

 

How to properly define the category?

Specify the most detailed subcategory of product. The more detailed categorization you send us, the better chance that the customer will find your products. 

Example of correct category:
WOMEN | CLOTHING | UNDERWEAR 
MEN | CLOTHING | SHIRTS
KIDS | TOYS
JEWELRY | WOMEN

Example of incorrect category:
JEWELRY | Rings 
(JEWELRY are divided for MEN or WOMEN, the right division is missing, therefore we can not properly add products into categories. Then for visitors is hard to find your product in correct category.)

MEN | SHIRTS
(Subcategory is missing !!! We do not know, if it belongs into clothing, accessories, shoes,...)

 

How do I know, if I add images into XML feed correctly?

- Images must be in saved in jpeg. format

- If you do not have product image, do not include it into XML feed. 

- The image must contain the real product.

- When you change product image in your website, do not forget to change it in your XML feed. 

- Images can not contain watermarks, logos and advertising content.

- Image dimension must be at least 500 x 500 pixels and max 2 000 x 2 000 pixels (not square format only).

- Do not add more than 15 alternative images into XML feed. Then products load to long and due to this can customers leave website.

 

What other common mistakes should I avoid to?

Each product has only one color, for each color variant you need to use new attribute <SHOPITEM> ,which images will correspond to its real color.

Give clear product names without grammatical mistakes and the name of your company. Please do not write color and material in the product name.